In this episode, we go behind the scenes and talk to two of the people that have been around the Food Network longer than I have. First, we have Susie Fogelson, who has been at the network for 13 years now, currently holding the title of Senior Vice President of Marketing. Then there is Bob Tuschman, a 15-year-long employee of the Food Network, named both Senior Vice President and General Manager. Together, they have took on the role of “the network” on Food Network Star for nine years. Being the eyes and ears behind the network, the two have seen it move from niche networking to the big-time, and they share with me what they believe to be the “secret sauce” behind that change. You’ll find out why some shows flopped while others blew up, if the viewers are more interested in how to cook or being entertained, and some of the ins-and-outs of Food Network Star from the judges themselves. On another note: Do you have any guesses on the average demographic audience at Food Network? Listen to find out if you fit the stereotype.
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